What Is a Mid Cycle Marketing Email and Why Is It Essential for Your Business?

In the realm of email marketing, timing is everything. While most businesses focus on initial lead-generation emails and post-sale follow-ups, there’s an often-overlooked opportunity to nurture customers in the middle of their buyer’s journey. This is where mid cycle marketing emails come into play. These emails are strategically sent during the decision-making phase, offering valuable content that helps potential customers […]